History

Ashley DSG History

How It All Started

It all began with one store and an owner that knew nothing about the furniture business. In 2002, at the age of 60, when most people are preparing for retirement, Founder Jim Spencer opened a furniture store in Memphis, Tennessee.

In 20 short years, that one-store operation grew to become the largest Ashley licensee in the world. DSG owns and operates 166 Ashley retail stores, 21 distribution centers, and three corporate offices, with over 5,000 team members.

Jim is often asked about the secret of his success. He always gives the same answer – “There are three things that have made us successful – First, we try to honor God in everything we do. Second, we hire the best people in the industry. Without question, we have the best team in the country. And third, we work harder than anyone out there – you will not outwork us.”

He concludes, “I know my story is hard to believe, but it is true.”